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General Health
The Application of Influence
Know what people need
There are three main goals people subconsciously seek. They are:
1. Symbolic rewards
2. Material gains
3. Security

SYMBOLIC REWARDS
We all have the need for symbolic rewards, such as recognition and praise. Everybody wants to feel important and special. The act of praising and recognizing another is a strong motivator. Always reward good deeds with praise, and give positive, constructive criticism for bad deeds. If you are patient, in time you will see the results of your compliments.

MATERIAL REWARDS
Material rewards mean a lot to people, whether they realize it or not. In any capitalist society, a person's status is judged by his material gains. Therefore, since money produces material gain, it is a strong motivator, and its presence can have a strong influence on others.

SECURITY
Everyone needs security and stability. Security is attained when people feel they belong and are needed by others. People want security in their jobs, friends, family, etc. There are many ways to increase other people's feelings of security:

a) Let people know what you have to offer and what you expect from them in return. Tell them why the relationship you have with them is the way it is.

b) Make people feel that they are needed and belong in the relationship with you. Show a need for their presence.

c) Let others know what their efforts are accomplishing and how they are affecting you. Make them feel important and special to you. Show them that their efforts are appreciated.

d) Make sure that parties in the relationship are compatible

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